｜台灣本土製造產業加值化服務-觀光工廠

摘要：在面對全球化競爭的現階段產業發展上，我國本土化產業面對各式各樣的產業文化與多面向的轉型需求上，轉型『製造業服務化』之觀光工廠產業是一個產業永續發展的契機，國內許多製造業者早已「相中」這個商機，紛紛將工廠重新整頓，並朝「工廠觀光化」轉型，經濟部自92年起，積極輔導國內傳統工廠轉型兼營觀光服務，民國百年突破百家，10年來共輔導了全國134家觀光工廠，其中成功開館營運業者計有80家以上，迄至今年每年已有超過1000萬人次前往全國各地觀光工廠參觀，每年並以100萬人次的規模持續大幅度成長，觀光工廠輔導計畫已漸趨完善，不但依據現況程度給予不同程度的輔導協助，更制定了符合產業需求的評鑑作業機制，以協助廠商轉型之觀光工廠能滿足遊客參訪的需求，將原本的二級產業延伸至2.5級產業、3級產業，創造出「製造」、「服務」雙贏的效益。

Abstract: Under intense global competition, Taiwan’s local industries are seeking an opportunity for sustainable development due to facing various types of industrial cultures and multi-faceted industry needs by changing into "service-oriented" manufacturers as tourism factories. Many domestic companies have also caught on to this high-potential business opportunity and get started rearranging their factories to become "tourism-oriented" factories. Since 2003, the Ministry of Economic Affairs has actively assisted and guided domestic conventional factories to be tourism industries. In 2011, the "tourism factory" numbers reached 100 companies, and have accumulated to 134 companies in the past 10 years. More than 80 companies successfully open up and have incomes. At present more than 10 million tourists visit the tourism factories around Taiwan annually. The tourists are continuously increasing by 1 million tourists each year. "Tourism factory" counseling project is getting a sound way that not only provides different degrees of assistance depending on real condition, but also creates an evaluation mechanism that meets the requirements of the industry to help factories transform into tourism factories and be able to meet the needs of visiting tourists. The original level-2 industry has been expanded into a level-2.5 ~ level-3 industry and creating win-win effects in both "production" and "services".

關鍵詞：製造業、觀光工廠、休閒旅遊

Keywords：Manufacture Industry, Tourism Factory, Leisure Tours

前言
我國本土化產業因應全球化競爭下進行產業升級轉型行之有年，除了技術層次持續提升外，現在有一個更夯的轉型模式，那就是發揚製造業服務化精神的『觀光工廠』。我國目前觀光工廠產業發展日新月異，透過經濟部歷年來之輔導成效已蔚成產業轉型發展之新風潮，政府近年來大力推動在地產業文化與觀光動線結合，讓製造產業走向觀光服務。這樣的景況在歐美等地區早已行之有年，如國外巧克力、玻璃、磚瓦、製酒等工廠早在二十世紀就已經由製造業結合旅遊業朝向國際觀光之成功發展，實為今日觀光工廠之先驅，我國雖然起步較晚，但絕佳的觀光環境優勢及創造經濟奇蹟的台灣本土化產業特色，透過政府輔導與廠商不斷的投入新的創意與發想，台灣觀光工廠產業從此展現新意與魅力，開始滿足多元化的觀光市場。